Soyuzmultfilm registers the CHEBUBU trademark

Soyuzmultfilm on June 27 filed an application for registration of the Chebubu trademark, RIA Novosti reports with reference to the department’s electronic base.

Under the capacity of Chebubu, the film studio intends to produce and sell cosmetics, children's goods, musical instruments and the office - only 45 classes of goods and services.

The studio decided to register the Chebubu trademark “As part of the fight against counterfeit and prevent the release of such toys by other companies,” Julian Slashcheva, chairman of the board of directors of the Soyuzmultfilm film studio, told TASS. According to her, in 2025 Soyuzmultfilm also plans to present its own toys-suspensions with characters in the film studio.

The trademark "Chebubu" was called by analogy with "Labubu" - the name of popular toys from the Chinese company Pop Mart.