Mad Max

Yes, the state mixer is exclusively a Russian thing, but nothing new except a close connection with the state does not offer

What is Max messenger? Where did he come from and is it necessary to put it? The answers to all these, of course, are now important questions are now looking for all Russian -speaking users of the network. Still, download the application calls the instasamka itself. He claims that the connection is good: I chuckled for two hours.

Max is the most expensive messenger in the history of modernity at the cost of launch. And - complex. For context: Russian messengers - in bulk. Startups - even more. Even large players, we can say that three: in addition to VK there is still @mail.ru and what remains of Yandex. And if you take a big business, such as Rostelecom or other operators who also had similar achievements, a hundred companies will definitely be typed.

But I won VK. A deeply unprofitable company, which has long drowned in problems, eats subsidies like a hippo. It would seem to be necessary to turn the bench, but no - we get a fashionable topic, raise all the connections, grind the entire state apparatus and capture the clearing. You can call individual surnames, but strain the government, mincifers, the State Duma, shove the bill, promise this very national messenger ... Without any irony, this is a titanic work worthy of admiration.

Probably, it is worth praising the developers.

Judging by the screenshots, a clear copy of Telegram succeeded. There are even APIs for those who want to write their own mini-application. It is there, in theory, it is planned to make access to public services and banks.

In any case, it follows from the announcements that the result is a real superpop, where everything will be possible. But then.

The fact that this is exclusively Russian messenger is confirmed experimentally - you cannot download the AppStore and GooglePlay from other regions. And this is against the background of an unprecedented campaign to clear the market: whether WhatsApp* will be blocked - the main intrigue of autumn. Large -scale advertising, from fashion bloggers of those who are ready, not including the brain, to serve state orders to law enforcement agencies and other government offices. Whatever laws in reality adopt, but still the feeling is created that this is something mandatory. And the whip and the gingerbread in one bottle.

Without the ability to consider the subject personally and, despite the editorial task, still without the motivation to go to technical tricks to install the application, I propose to turn to reviews and headings. “The cop is in your pocket” is the most resonant. Basically, users complain about the meager functionality and abundance of bugs. Probably, this can be forgiven, given that the product is in the Beta stage. Those. So far, no public services there and there are still no, which once again leaves unanswered the question of the need to install the application.

Well, a messenger and a messenger. Well, it is buggy, it happens, obviously in a hurry. There are even channels, as in a telegram. But, obviously, with rigid moderation, experimenters have not yet found due to the lack of an audience. And you can call. And the mini-applications, which are also a lot of questions, few can recall one of the similar ones except the wallet and the hamster, which had to be slipped. So -so competitive advantage. Tomorrow, of course, will be more and better, but we are still dull today.

Let's dream. You can’t check the minced meat. There is a whole law that such a messenger is needed, and - here it is. It works, albeit bad, but still. Errors correct. And now - the neural network begins to work with public services. Exclusive? It is unlikely. Both Sber and Yandex will want the same. Unique? And so, through an application or site, no one forbids to use. And this is even against the background of hypothetically blocked WhatsApp and Telegram. Will they drive the audience with newsletters? Well, maybe. So the year has passed. They will definitely make a story. If you haven't done, of course. As a result, you can predict success. The possibilities of catching traffic are unprecedented, the market is cleaned. Moreover, you can generally show any numbers - in the conditions of isolation and use of VPN, statistics have become very relative.

However, you won’t forcely. It is possible to list the reasons once again: the administrative resource, the destruction of competitors, the aggressive imposition of the product and, in the end, fear - far from the best promotion tools. And the discussion of security for many years undermined confidence in all public services - we will leave a policy, but no one wants a random sergeant to gain access to intimate photographs. It seems that, with a scale of surveillance, this can happen in any circumstances, but in the messenger, completely controlled by the authorities, such probability is higher. It follows that even in good layouts, when all the laws are adopted and everything that needs to be blocked, the masses will still have the second application. And judging by the fact that our private life takes more time, it will be clearly more popular. But besides this, there are many more problems.

There is a question with WhatsApp - a leader among communication applications at least in the western part of the planet: simplicity and network effect. Thanks to transparent integration with the address book and simplicity of functionality, the application quickly replaced SMS, becoming a center of communication for very different groups of the population. The remaining opportunities are a pleasant bonus and constant experiments. Calls, groups and photo exchange. Solutions for business - the messenger has become a familiar interface. All sorts of storiz and integration of the neural network there are deeply secondary. Everyone has it. Anyway,

Most interlocutors around the world have WhatsApp, he deeply settled in everyday life - including phone numbers with the application logo on advertising booklets. The fact that someone can remove him from the pedestal is early to speak.

And Telegram is not a messenger, this is a platform. And apparently, it is with him that Max will have to compete. Everything would be nothing, but there are several points. The cart was driving to the present day of the years, and the state version was only born into the light. Durov gains the best and with microscopic accuracy is working on functionality, and then there were clearly without stars. Well, let's say, a strong and hardworking team. But this does not solve anything. Yes, and it is worth recalling: Telegram, like WhatsApp, organically have grown into media consumption. These are not only chats and bots, but also numerous channels, which are a multimillion market.

"Problem" and with the rest. You won’t believe it, but the messengers are a blockage. In addition to the obvious top-3 or top 5, there are a lot of applications that allow you to exchange messages, call, unite in groups ... Some of them also have channels. Somewhere, payments are built-in, often even cryptocurrency. No one interferes with the use of Chinese applications - their take -off took place against the background of Tiktok blocking in the United States. There are open free solutions, there are closed protocols. There is also a separate market for corporate decisions that no one forbids to use in real life. And this is all trying to get into and fit there MAX, which does not offer anything unique, except for close integration with the state. But in today's realities it is not a dignity, but a disadvantage.

Let us summarize: Max should become a national messenger with access to all electronic services of the state. The idea is good, but it is worth recalling that other options will not go anywhere. As an alternative for calls and messages - if they are jammed - it will not help. To compete with quality - there is not enough strength. Source of information? It is unlikely that it is known in advance that the channels will be censored. Super Appendix, where can I do everything? Ambitious - the successes of the Asian markets do not allow many to sleep, but it’s too early to talk about the embodiment.

So we state the obvious:

The only interest in the Max messenger is integration with public services is dignity and drawback. This is at best a beautiful niche product, but not a national messenger.

* Belongs to META, recognized in the Russian Federation an extremist organization.