
Figure: Peter Sarukhanov / "New Gazeta"
About public values and big ideas did not remember in the Russian Federation for a long time. Probably, from the beginning of the 90s, when in the wake of the “victory” of democracy and the free market, most people had the feeling that everything fell into place and it was time not to reflect on “great issues”, but to act. And acting, in fact, was to act rapidly - to rapidly join the global cycle of money, goods and services and occupy an optimally successful place in it.
As for “great questions” and historical tasks, they practically disappeared from active consciousness not only among a massive person, but also among the ruling political elites - the “end of history” is the “end of history”.
However, it turned out that such neutrality does not last in society for too long. Nature does not tolerate emptiness. Human everyday life, although it does not give rise to movements in the direction of any ideas and utopias, but no remains unchanged .
As our times show, the minds and souls of people, not filled with internal meaning, are drifted by some natural gravity towards the rudimentary, archaic patterns of existence.
They move to simplified and less and less civilized models of consciousness and behavior. The mass exodus begins in the "past".
At such times, charismatic hypnotist leaders go on a wide stage and grab the attention and trust of the masses. They give simple answers and simple goals; They revive old, cave myths for the masses and arouse dormant unconscious feelings. Hypnotizers actively use the sliding of the mass person to simple and archaic. They take some fragments from a distant history or archives of culture, interpret them so that they are available and understandable to the most average consciousness - and then present the general public as ideal, exemplary examples.
In fact, so well -known today's revival of historical nostalgia is tied not on the excessive love of a mass person to study and understand the past, but exactly at hypnotic interpretations and presentations of the past through which a massive person recognizes and confirms himself in his present - with all his characteristic rudiments of the soul and mind that came to the surface.
The archaization of mass consciousness is hardly worth perceiving in such a way that this is a return to very specific past historical times and conditions. People do not go back, they simply give a way out what has always been and is in them.
This is not an update to the modernity by the Renaissance of the past and not the creation of new ideas based on the previous ones. Rather, this is a person’s appeal to those layers of soul and mind, which are generally minimally affected by ideas. An appeal to instincts, vague intuitions and sensations that civilization replaced into marginal zones, calling them "barbaric." But at the same time they did not disappear, they always accompanied civilizations and probably waited for their wings.

The first and most significant thing that characterizes itself and what archaicization is recognized by is the rejection of evolutionary ideas about both a person and society. The rejection of the idea of the universal progressive line of historical time or, in other words, from the idea of progress. As a result, a radical weakening of a sense of historicity and a sense of future. History disappears as a whole and breaks up into fragments, tied, as a rule, to individuals, tribes and peoples. We are no longer conducted about the history of mankind.
Archaic consciousness sees only outbreaks of events taking place under the influence of inexplicable forces and exciting strong emotions. These events replace each other without any internal strategy, without communication with a single semantic axis-obeying only the logic of their success or failure. Everything successful here ultimately rotates around the ability to survive and dominance. And yet - around a happy or accident that offers some and crushes others.
History turns out to be a chaotic mixing of various local times, both parallel to coexisting and almost nothing knowledge of each other - and replacing and replacing each other. The time of the Greeks is replaced by the time of the Romans, whom in turn displaces the time of vandals and the Huns, and those are the time of the Vikings and the Carolingian dynasty, etc. Or, as a considerable number of inhabitants of today's Russian Federation imagines: the time of the West has come to an end - the time of the Russian world comes. However, at the same time, the Chinese world puts respect in place and the world.
If at first it can be said that archaization begins as a kind of role -playing game, a carnival, improvisation of historical restorers, then after some time all this does not acquire a playful character.
Each actor knows well the consequences to which the consistent binding to one or another role and its diligent performance leads. Sooner or later, the process of psychological, existential fusing begins. The role -playing character takes more and more space in a person, and the former person is more and more replaced. This can reach extremely painful bifurcation - but the actors are saved by the fact that their roles are limited in time and change from the script to the script.
But if the script is the same for a long time, and the role is fixed as the only one, then the fusion with it will be almost inevitable.
This applies, first of all, to the scriptwriters and directors of the role -playing game. In order to be convincing and force as many people as possible to believe in the images and stories they create, they must believe in them themselves and maximize their own performance. And since in this performance they occupy the most central and prestigious place - as creators and inspirers, it will only be a pleasure to believe in such a state of things for narcissistic consciousness.

In conditions, when the authors stopped following the utopias and “great ideas”, but they focused entirely on a spectacular self -presentation before the public, narcissism becomes almost the only option. Since the narcissism itself is essentially impersonal and there is nothing behind it, except for a bottomless desire to be in the spotlight and like it, it is all the role through which this desire will be satisfied is easily occupied by the place where the personality, “inner person”, the subject should have been supposedly located.
As a result, we see how the creators and organic players of the role -playing game made flesh from the flesh of their own creation and have already lost the ability to keep that distance that distinguishes the creation from the Creator.
As for the actors involved in this global performance, some of them went on stage voluntarily and with pleasure gives away the roles that the director appoints for them. Whatever the roles, but there is no other performance, and being on stage for them is the most important thing. Other actors went out to play without any enthusiasm, and some “gritting teeth” - but there is only one performance, which is, and sabotage is quite severely punished. The main director is not famous for tolerance. As a result, everyone plays.
With the audience, the story is somewhat more complicated. They have something to choose from, because watching is not the same as playing an assigned role. You can watch in a variety of sides. But the fact that most viewers look at that scene and the action that the chief director shows them. And they are quite satisfied with this spectacle.
If we mean by the drift of consciousness to the archaic of its simplification, alienation from abstract-transcendental, idealistic guidelines, then, probably, such consciousness determines itself through immanence, i.e. Through directly given, the surrounding, known, already established. A massive person living in everyday life, this chief representative of the archaic, is fully included in the existence immanent, mainly distinguishing from it that which is most famous and authority. This
The authority is felt by them as an “iron necessity”, which is completely akin to a sense of the need or “will of the gods” among a representative of some Neolithic tribes. On the principle: it should be so, because it was always so and so is now.
In general, without a trace included in the immanent, mass person is thereby focused on the principle of “iron necessity”, in which he sees the support of the world that has prevailed and known to him. Therefore, by default, he is inclined to watch precisely those ideas and “performances” in which it will find confirmation that the world with an “iron necessity” is arranged exactly as it has developed and as you know, and not otherwise. And he will choose this from all other options, which, as a rule, evaluate as doubtful, if not frankly dangerous and hostile.

Apparently, a person who lives mainly everyday, immanent life is archaic by default. He calls himself - "realist." He does not understand and does not like unobvious, utopian, ideal-respected. It is fundamentally not transcendental. AntiTranscenten.
Actually, this applies to the “spectators”, watching the same “performance” - and to the actors, directors and screenwriters of this “performance”. It refers not only to the modern archaization, but in general to any historical segment of the time, when the masses and their leaders go on stage, to the fore.
And if this exit is at first at first and looks like a kind of new “historical stage”, then it soon becomes obvious that the historical here stops and is canceled, if we mean by it the presence or even the desire for any development, a qualitative transition. Where we are talking about the masses and leaders acting and thinking as “one team” - you can forget about development and crossings. There is always the same thing there, repeating itself in different times and in different nations the state of the rotating conveyor tape, the state of the closed reproduction of the same “here and now”, where the masses and leaders came together in a pathological synthesis and where there is no place of elevated utopias or ideas. Including there is no place there for the “man’s idea”. Archaicization is what happens at all times when the connection with the “human idea” disappears.
This material was released in the ninth issue "New Gazeta. Magazine". You can buy it in the online store of our partners.