
Still from the film “Treasures of the Scythians.” Source: kino-teatr.ru
In the business program of the festival there is a report: “Values as a new script code: what makes a series close to the viewer today.” Speaker: Maria Shcherbal, CEO of the Vanta Group research company.
She said that there is a growing demand for inner strength in society. The audience really wants to be proud of their country. For example, sales of the book “Wolfberry” from the women's saga of Eleanor Guilm about the heroic herbalist, published in hundreds of thousands of copies, continue to grow. It turns out that there is no contradiction between the request of the state and the viewer!
So Maria told us how to make interesting propaganda films. She explained what, according to research, are the main words associated with patriotism: “motherland”, “Russia”, “love”, “protection”, “heroism”. In lower positions there are other concepts: “freedom”, “faith”, “honor”...
Maria gave advice to the authors:
the mentioned “core values” must be “packed into the actions of the heroes.” The trend is towards sincerity, the value of family and close circle, and strong role models. To “move forward” and “return to victories.”
“Meanings” were also discussed in the report “Serials - the Territory of Meanings.” Speaker: Marina Belova, Deputy General Director and Director of Programs and Marketing of Channel Five.
The very first slide confirms the speaker’s qualifications: Channel Five, with their endless series, heroes from the people, “strength of spirit” and “beauty of Russia,” has soared in the ratings into the top 3. The audience and number of series have doubled.
It turns out that Channel 5 detectives are literally fairy tales according to Propp. Heroes fulfill their duty, they were born “to make a fairy tale come true.” Evil forces carry out their machinations in their crime series. The heroes fight the demonic force - not alone: in a team with four-legged and two-legged friends, gaining access to the “magic secret” - irrefutable evidence. Evil will be defeated. The hero marries the princess. Justice always wins in Five's series. This is their main trump card.
You can live happily ever after... but only until the next episode.

* Director: Egor Beroev
Doctor Mark Aksenov returns from enemy captivity to Mariupol, there is nowhere else to go - his wife is already living with his best friend, because she considered her husband dead. At night he screams - nightmares because of what he experienced at the front. They don’t allow me to visit my daughter at the Zvezdochka boarding school. Mariupol is destroyed. The gigantic Azovstal plant is nothing but ruins (they filmed it at length and in detail). There are also newly rebuilt buildings. “They are building and restoring – it’s good,” says the boarding school guard. “But who could have imagined that everything would drag on for so long.”
"They brainwashed people." The city is trying to live a peaceful life, despite the “provocations of the Ukrainians.” Lyrical scenes are interspersed with shelling, hysterics of people who have experienced a lot, and a quiet evening sea. And in the end, Marik gets a job working as an ambulance, saving people, even though his name “Mark” means “dedicated to the god Mars.”
Starring Vasily Kopeikin as the suffering hero.
The series is a poster following the propaganda lyrics of “Lilies of the Valley.” And the producer is the same, Yuri Sapronov. But IRI hopes for great success

* Director: Evgeny Bedarev
Archaeologist Katya Egorova (Linda Lapins) tells students about the treasures of the Scythians - ritual objects found in burial mounds. And especially about the buckle, perhaps the same one from the golden belt of Orestes, which Herodotus described. Katya goes with her son Kolya and his classmate on an excavation expedition to Altai, not suspecting that she will find herself in the midst of a struggle for treasure. And there are many greedy “enemies of history” around who want to profit from it. Among them are the cynical businessman Tikhomirov and Katya’s ex-husband, a pseudoscientist who allows businessman Tikhomirov to conduct a giant construction project with a highway over the treasures in Altai.
Adventure fantasy for teenagers with references to Indiana Jones Cup, Lara Croft. Instead of the Omnipotence Ring, there is a gold buckle with mystical symbols.
Altai was filmed in Abkhazia. A series for the entertainment and passion of teenagers.

* Director: Nikita Andrienko
Victor Zhivykh is a new cardiac surgeon, young, talented, ambitious, arrogant. I am ready to take risks, to interfere in the course of the operation of other surgeons, the head physician, for example. That's why they send him to the ambulance. He sees right through the sick. The fisherman has not a heart attack, but sciatica. Instead of having a stroke, Antonina Stepanovna misses communication and feeds the ambulance crew borscht. And they are not strangers to her. The diagnosis is loneliness. A dying patient is dragged in his arms on a stretcher... on the subway. There is a traffic jam on the road.
Action comedy in the spirit of TNT. At times it's too much fun, and the super-talented hooligan doctor looks more like an actor portraying a doctor in a comedy.
Each episode will feature a star. For example, Prokhor Chaliapin.

* Director: Mikhail Chistov. He is the author of the idea of “Second Wind” by Ruslan Bratov about life in a rehab.
Special event of the festival. OkkO producer Gavr Gordeev showed the pilot of the series “Alyosha is a Man of God.”
Grandmother (Olga Lapshina) cannot cope with her grandson Alyosha, who has gone mad from computer games. Although don’t put your finger in grandma’s mouth either. On Christmas night, she miraculously survived after another attack of Alyosha’s aggression, which “dropped” a wardrobe on her. In church they will teach her that her grandson needs to be saved from demons... “She should go to the Nikolo-Ugrezhsky Monastery, to Father Hilarion, he scolds people like this: devils are coming out of your mouth.”
She will not leave her grandson without help...
Lapshina is gorgeous, and the whole casting is extremely good.
A separate attraction is the scene of the consecration of the “devil’s corner” with water from the church, which she cleaned of the demonic computer and adjacent gadgets.
Although for now the project suffers from some deliberateness. But here, all three generations of the family have their own truth, which they fiercely defend. And their complexes and problems. The main one is the conviction to the point of fanaticism in one’s own rightness and lack of love. And you know who occupies the void.
Chisov's direction is attentive to the background, to the details that fill the frame with conviction.
Hieromonk Macarius also came to the screening of the pilot. He said that art should not please, but is a testimony. Quoted an American writer: “The novel wins on points, but the story wins by knockout.” “You say “condemnation,” but take “Idiot,” where everyone can be condemned. And regret it. Dostoevsky, unlike you (this is for the film crew), did not write at the beginning of the novel: “I don’t want to offend the feelings of either believers or gentlemen.” Let people feel for themselves..."
Somehow Hieromonk Macarius was missing from the business program of the festival.
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