Apple raised prices for MacBooks and iPads

Apple raised prices on MacBooks, iPads and other devices by about 20% due to rising costs of memory chips and storage devices. Bloomberg reports this.

In particular, the cost of the MacBook Neo has increased from $599 to $699, the 13-inch MacBook Air from $1,099 to $1,299, the 14-inch Macbook Pro from $1,699 to $1,999, and the 16-inch MacBook Pro now starts at $2,999.

The price for the 11-inch iPad Pro increased from $999 to $1,199, and for the 13-inch model from $1,299 to $1,499. The base iPad model now costs $449 (previously $349), and the iPad mini costs $599 (previously $499). The iMac desktop now starts at $1,499 (previously $1,299).

The price increase has not yet affected iPhones, Apple Watch and AirPods, but the company admitted that price adjustments for other devices are possible in the future.

Bloomberg notes that such a large-scale price increase has never happened in Apple's history.

• Apple's CEO Tim Cook previously announced Apple's plans to raise prices. “We're doing everything we can to mitigate cost increases and try to protect customers from those increases, but the situation has become unsustainable,” he told The Wall Street Journal. Cook highlighted rising prices for DRAM memory modules used by artificial intelligence companies. Due to increased demand for such chips, the head of Apple said, their price has risen sharply.