“Being for Putin is the basic minimum.” United Russia declared itself the party of the president for the first time since 2007

At the congress of the United Russia party in Moscow, a propaganda poster was presented with the image of the president and the slogan: “Being for Putin is the basic minimum.”

On the poster, published by the Kremlin pool channel, in the word “for” instead of the letter “z” the Latin z is written, which has become a symbol of the Russian invasion of Ukraine. Above the main slogan there is a smaller inscription: “United Russia is the party of the president.”

A poster with Putin is already being used for propaganda work in the regions, United Russia told TASS.

This is the first time since 2007 that United Russia has declared itself the party of the president. Over the past years, Putin has noticeably distanced himself from the party in power, whose chairmanship has been held by Dmitry Medvedev since 2012.

• United Russia usually uses its connection with the president in election campaigns very carefully. The party in power most noticeably and actively used the image of Putin in 2007, when he headed the federal list in the State Duma elections. Then the slogan was: “Putin’s plan is a victory for Russia.” The campaign also contained more straightforward slogans - for example, “United Russia is Putin’s party!” in Krasnoyarsk.
• Before the 2026 elections, regional branches of United Russia, as Meduza learned, received recommendations on how to conduct the campaign. In them, regional party members were advised to focus on “semantic lines,” one of which was the possible permission to position United Russia as “Putin’s party.” However, the text stated that it could only be used in the campaign “after approval.”