Non -growing networks

MARKS & Spencer Assortment is more sainless both in quality and in prices. It is C&A and Marks & Spencer that are among the most famous retail chains. Their stores can be found in many countries. Stores of international retail outlets have already come to Eastern European countries. But in Russia, it seems, if they appear, then not soon. It would seem that network department stores have good prospects in our country. Something similar to us in Soviet times. In Moscow, for example, it was possible to count from a dozen major department stores such as Dobryninsky, Krasnopresnensky, Maryinsky, they were available in almost every district. Today, some of them rent retail space for rent, others trade what they have to, others switched to trading in expensive goods (like GUM and TSUM). The Western type at the western type in Moscow can only be attributed to “Kalinka-Kostokmann”, however, this store also offers a fairly expensive product, and a significant part of the assortment (clothing and household appliances) make up stamps that can be bought in branded stores, often for less money.

At the end of October, Faynenshl Times appeared that Marks & Spencer (M&S) intends to open its store in Moscow and has already applied to the Moscow government with a request to choose a worthy partner for the franchise. The authors of the article are stipulated that "these plans are still in the stage of study and firm decision to rush into the Russian market yet." In the M&S press office in London, the press secretary of Louis Hill at first reacted in fright to our request to comment on the situation: “The article does not correspond to reality, we have no intention to go to Russia.” However, having calmed down, Hill confirmed that the journalists of the British newspaper did not lie. Indeed, in September of the companies selling in different phs of this year two countries visited in Moscow, there is also a second group of interdisciplinary firm, trying to see and understand everything (some of the food departments), as far as the atmosphere from where you can dress from head to toe has changed. The very time of the previous attempt by M&A, Pozaoni does not produce anything and are engaged in the style of business partners in Russia.

Exclusively selling. However, a non -first attempt ended with nothing that, which, which are involved in the development of the design, dressed, and it is not surprising - people are waited. Some of the department stores, for example, arrived in Moscow for intelligence in August, British Marks & Spencer, sell goods in 1998, just two weeks before under their own brand (orders of the ruble collapse. It is clear that all thoughts were located in Russia in Russia. Memir), others are trading in the products of different ones, I am already successfully operating in manufacturers, the thirds work. And so and other countries of Eastern Europe. “We have this. But such networks have one common chain store in Hungary, three in the Czech Republic, that is the product there, as a rule, although Modpo is one in Poland and Romania. They are all of them, but at the same time more conservative.

They work on the basis of a franchise, such a roller in assortment, the quality of Toraz, most of the costs of the maintenance and the level of the price of the network, of course, the squeezing of stores falls on partners. For example, German C & A of these countries. So far, this policy is being found cheaper things, but it is successful, ”said Louis Hill.