SLOGAN ## Call your parents! WHY IS IT IMPORTANT The first precedent when advertising sells not a product, but values: in a video made entirely in Soviet style, they show seagulls who have forgotten about their parents. And there's no trick. “In the 1990s, commercial advertising occupied more and more space in Russian mass media - and it quickly became obvious that people were not yet ready to perceive it. The advertisement was annoying and disgusting.

0 ★★★★★ Theater on Malaya Bronnaya, Fri December 21, 19.00. Based on the play by A. Kim. Directed by E. Granitova. Starring D. Serdyuk, S. Kizas, L. Telezhinsky and others.

1998 what is the Twix slogan why it’s important Another, along with Tolstyak beer (see below), is a successful attempt to portray a joke in advertising. The luck was also explained by the fact that mechanics, plumbers, solarium employees and other household workers, who in Russia at all times were not particularly diligent, found themselves in uncomfortable situations.

(Hope Springs) 0 ★★★★★ David Frankel. Starring Meryl Streep, Tommy Lee Jones, Steve Carell, Jean Smart, Ben Rappaport, Marin Ireland. USA, 2012, dubbed Comedy melodrama about an elderly married couple who goes to solve their intimate problems with a psychotherapist (La cerise sur le gâteau) Laura Morante. Starring Laura Morante, Pascal Elbe, Isabelle Carré, Samir Ghesmi, Patrice Thibault, Frédéric Pierrot. France, 2012, voiceover, subtitles French comedy about a girl who has no luck with men

1999 that Irn-Bru slogan Haba-hub why is important Post-crisis surrealism: in an advertisement for the Irn-Bru drink, crazy ostriches are running, frightened penguins are howling with a siren, naked men are walking, and instead of a slogan - only the mysterious semi-communicative “haba-haba”. It’s not even clear whether it’s lemonade, alcohol, or even a means to increase potency. “This was my first video.

“Solyanka”, Fri December 21, 23.00-6.00 The first (and main) hit of Nicolas Hé (aka I:Cube) happened back in the mid-nineties, simultaneously with the rise of Daft Punk and a wave of interest in French house in general.

21 ★★★★ M. Bronnaya, 26, building 1, (499) 391 71 42 @Pushkinskaya, Mon-Sun 12.00-0.00 There are always strudels here. There are from 9 to 11 types of them on sale - from the classic apple to the salmon strudel that replaces half a meal. Chef Antoine Visser from the Netherlands is busy in the kitchen, demonstrating quite innovative cooking, but with some traditional accents.

0★★★★★ Museum and Exhibition Center "Worker and Collective Farm Woman", until February 3 The space in the notorious pedestal under Mukha’s hegemons will open with an exhibition that is somewhat tautorological in relation to the monument itself: ideal images of Soviet people “above”, ideal images of Soviet people “below”.

In 2002, the artist’s son Andrei and his wife Natalya Mali invited Prigov to work together. This is how the group “PMP” (Prigov-Mali-Prigov), or Prigov Family Group, was created - another important episode of the poet’s expansion into the world of modern art. Natalya Mali, artist: “Our creative acquaintance began with the fact that I wanted to shoot a video triptych “The Hidden Tear” (it included the films “Child and Death”, “Nabokov” and “The Last Kiss”).

2000 what is Sprite slogan why it’s important Another meta-advertising says that advertising is, in essence, an illusion. Plus, it seems that the topic of sexual minorities is being raised here for the first time in the history of Russian industry. Plus a slogan-saying - or rather, even two sayings at once. Konstantin Dudoladov, actor “I was the first model who was paid serious money for advertising. It was really a lot - three thousand dollars.

19★★★★★ Tretyakov Gallery on Krymsky Val, until February 24 Still life is the richest genre in meaning: everything there means something, even lemon peels. Behind the evolution of meanings in domestic nature-

December 21 - January 20 There is something irreparably senile in the works of seemingly young artists Andrei Blokhin and Georgy Kuznetsov from the Recycle duo. Flat puns on well-known topics - this is what social artists who have lost their wit often go astray, who, out of inertia, continue to laugh at the big symbols of bygone eras, not noticing that no one is laughing.

(Belle du Seigneur) 50 ★★★★ Glenio Bonder. Starring: Jonathan Rhys Meyers, Natalia Vodianova, Marianne Faithfull, Ed Stoppard, Maria Bonnevie, Janine Horsburgh. France-Luxembourg-Germany-Belgium-Switzerland-Great Britain, 2012, dubbed Costume drama about the romance of an official and an aristocrat

Novoslobodskaya, 46, 8 968 826 74 46, Novoslobodskaya, Mon-Sun 12.00-0.00 A universe based on the books of Tove Jansson. Shadow theatre, film screenings, handicrafts. Single menu for adults and children. Finnish fish cream soup (250 RUR), salmon and cod fish cutlets (430 RUR), spaghetti without everything (190 RUR), poppy seed pancakes in sugar syrup (240 RUR).

2001 what why it’s important The early 2000s were the heyday of beer advertising: sometimes it seemed like there was nothing else on the air. The Klinsky advertisement not only boasted a successful slogan, instantly adopted in folklore, but also created an image of fashionable youth spending time exclusively in the company of a foamy drink - according to rumors, it was the Klinsky commercials that inspired legislators to eventually completely ban showing people in beer advertising.