Lobanova: To the conversation about complex fashion, which we started at KM20. Is this complicated fashion? What does the person who comes here look like? “A typical Russian man spends money on clothes that are not sold in decent places”

Baybuz: I have a long love with UK Style, because for five years I studied two buildings away from here and ran in to look at Fred Perry shirts, which were sold in this place... probably not sold anywhere. Then I bought shoes here and still come here often. I've been to this store so many times that I feel like I'm always comfortable and cozy here, even if I don't like anything at all.

learn about each other, unite and move somewhere. Ploho leader Victor organizes the Pustota festival in Novosibirsk, where he gathers almost all of the above. The festival takes place in the Trava loft, the Pomidor restaurant is located not so far away, all the streets of the city are strewn with similar signs - and this is exactly the same consensus of Westernism and Slavophilism that can be heard in the sound of Siberian post-punk.

Profession Professor, Department of Costume Design, OGIS Help since the late 1990s has been developing Omsk Fashion Design School and placing its graduates in domestic and foreign fashion houses — How and when did the Omsk School of Fashion appear? At what point did it stop being just a faculty? — This happened thanks to my acquaintance with Mark Atkinson, the creator of the Modeconnect website, in the fall of 2008.

In Yekaterinburg, interesting things are happening with independent music: glitch-hop, according to the precepts of the Californian label Brainfeeder, is superimposed here on a peculiar Ural style. For now, this hybrid is strictly local in nature, but over time it has every chance of becoming more widespread. "Afisha" tells how this became possible.

“To enter the London School of Fashion - London College of Fashion - you need a good portfolio, brains, money and English. Mainly money, and your portfolio can be improved through courses or a foundation degree; Anyone can learn English in a year. Education in London differs from Omsk in that you are given complete independence, you are practically self-taught. For the first two years, everyone did what they wanted, studied, had fun - such a nice student London.

Lobanova: But it’s difficult to go to any official work wearing this. Vardishvili: Well, of course, these are clothes... Baybuz: ...weekend. Lobanova: Well, okay, but, again, prices. If these people earn so much, they probably travel a lot. Vardishvili: Restricted to travel, maybe. Baybuz: I have only one association here - Japan. Well, all my most fashionable friends wear Air. But I don't have things from here.

booth. Multi-colored waves of optimism are also imprinted on the sixteen-story remodel on Nizhegorodskaya Street - this is the artist and art manager Natalya Pankova, who, with the help of the city, decided to make the gray world outside the window a little brighter. The approach to street art as something extremely useful has recently become mainstream: just remember the propaganda “Krymnashi” on the streets of Moscow. Paintings on log houses are another matter.

TEXT: ARTEM MAKARSKY Somewhat hedonistic synthpop, strongly looking back to the “new romantics” and the eighties in general “At first we played with a keyboard player together, then a drummer joined - and we had such a fun-rock period. Today we have become more electronic. There is nothing strange about this - we have become more interested in electronics, in fact, like everyone else around us. Nothing interesting has happened in rock music for probably ten years.

“For six years, from my last year at the institute, I worked with Alena Akhmadullina. I was such an eminence grise, a right hand and a left foot - and if officially, then an assistant to the chief designer. Amazing work, I had to do everything - from purchasing fabrics to organizing shows, from communicating with clients in the atelier to working with buyers in the showroom. A full cycle, which today allows me to confidently say: for me there are no secrets in the industry.

Vardishvili: Natasha Dogadina is an exemplary Moscow beauty and smart girl. And her store is the same. Girls I know tell how, during the first wave of the crisis, Natasha explained in detail what prices would rise and why, and what would not. I think it's very touching. I myself hung around the men’s hanger here a couple of times, but left without buying anything, although the things were very good.

“I recently read somewhere that it is much more constructive if people unite around an idea, rather than around a person. We work as a studio - the three of us: me, a PR specialist and a design director. We do not have a leader - we combine ideas, work for something common, large-scale and important. Raincoats are my first such large-scale project; It is important to understand that this is not just merchandise, but an attempt to create a good example of industrial design in clothing.

Vardishvili: I see such people in “Vanilla Ninja”, in “Troika Multispace”, in “Arma”. Basically, these are people who love electronic music and dance culture, earn good money and lead a certain lifestyle, we won’t say which one now, so as not to get jailed. Although, of course, I personally always wanted beautiful people to come to raves at Raf Simons. Lobanova: It seems to me that this is one of those stores that still have some item from the first delivery lying around on sale.

Vardishvili: If I were the owners, I would make repairs. It's time. Lobanova: Do you remember their summer Sunday story with homemade sweets, homemade cakes, lemonades? Baybuz: No, I haven’t heard of that. Lobanova: It used to be - they wrote on Facebook: come, we’re having a house party in broad daylight. They also had their own magazine, Rose. In general, active guys. Vardishvili: I remember. But all this was done with such show-off... Lobanova: And it still collapsed in the end.

Over the course of a couple of dozen months, a dozen new groups suddenly appeared in Siberia with the same input data: disturbing post-punk and the Russian language. “Afisha” went to Novosibirsk, met with the groups “Srub”, Ploho, “Stars” and “Paper Tigers”, visited the Pustota festival and thoroughly studied the phenomenon of Russian post-punk - what it is, where it comes from and what it’s for.