The announcement of “Buying Hair is expensive” can be seen on almost every second pillar, although the roots of this business are in the 1990s and at the beginning of the zero. As a rule, they appear in provincial cities a month before the arrival of buyers. Who responds to these ads and goes on the appointed day to cut off the braids? The correspondent of Samizdat Nina Abrosimova found women who sold their hair, and talked to them.