The idea of luxmaxing—“maximizing appearance” for young men—has become widespread on the Internet. The ideal of male beauty from the point of view of lookmaskers is a fit, muscular body, a thin face with a pronounced jaw, thick hair and a certain eye shape. To achieve this look, some guys start eating right, exercising and taking care of their skin, while others resort to taking steroids, “beauty injections” and plastic surgery.
