"The feeling of freedom coincided with a feeling of youth and omnipotence"
In the 90s, Mikhail Khleborodov became one of the first Russian clipmakers and shot such well-known videos as “do as me” by Bogdan Titomir, “Barber” by Igor Sarukhanov, “Press” and “Delphins” of the group “Mumiy Troll” and “Lyubochka” of the group “Masha and Bears”. How the first video clips were shot, who their creators were guided by and why the clips of the 90s, despite the technology, are still better than modern, says the producer, founder and head of Magic Factory Mikhail Khleborodov.