Vsevolod Chernozub Illustration by Yulia Litvin , specially for samizdat Alexei Navalny is often described as a dissident, idealist and martyr. But he can also be looked at differently - as a practical politician, for whom action, technology and political results were more important than ideological purity. Navalny skillfully overcame the legacy of the political technologies of the 90s, replacing virtual parties with a real office; was the first to use targeted advertising in politics.