The TV deforms not only the audience. To an even greater extent, he disfigures those who are inside the “box”, his regular inhabitants, “people from the TV”: TV presenters and regular guests of the television show, mediatized “experts”. Their transformation is deeper than that of viewers, since it affects not only views, but also the very essence of the personality. The main vector of such a “television amformation” is the sucking, devastation of a person.