Retail chains began to reduce their range of products due to falling incomes of Russians
Assortment optimization will become the main trend for retail chains in 2026. The shrinking market will also affect manufacturers, who, in order to survive, will be forced to reduce the number of products produced, Fontanka reports , citing interviewed experts. “Nowadays, consumers generally don’t need a large selection; affordable prices are much more important to them,” said Ivan Fedyakov, head of the INFOLine analytical agency.