Advertising of goods and advertising ideas on a single cultural field Uncle Nikifor, and other four uncles cut off his tongues, no one was particularly indignant. Such was the usual court practice: on the one hand, Christianity did not approve of the death penalty, and on the other, the cripple could not claim the throne, so that, having mutilated the competitor, the emperor felt in relative security and at the same time remained a good Christian. True, there were misfires.