Gap and Kanye West have agreed to release clothing under the Yeezy brand. The company's shares rose by 42%
American clothing manufacturer Gap and rapper Kanye West have announced that they have entered into a 10-year contract to create clothing under the Yeezy brand, which is owned by the musician. A clothing line targeting a younger audience will hit Gap stores in 2021. Sweatshirts, T-shirts, joggers and basic clothing will be on sale. After news of the deal broke, Gap's stock rose 42%, hitting its highest since March, when shares tumbled amid the coronavirus pandemic, Reuters reported.