Hyundai will open a premium division to compete with Lexus, said a company representative
Hyundai Motor announced the intention to open its own luxury brand to compete in the market with Audi, Lexus, Infiniti, BMW, Acura. In the model range of the new South Korean luxury brand, which will be called Genesis, at the first stage the luxurious sedan of the Equus representative class and two more models said, the president of the Hyundai Motor USA unit John Kraffchik.