Why Putin used a purely Soviet ritual Frankly Soviet style: a large ritual (no, excuse me, industrial) complex, smiles blooming in the crowd of working people. “What, comrades, do you live well?” Support the course of the party and government? asks Leonid Ilyich Brezhnev fervently. - We live well, we live well! — workers laugh off. The main thing is that it should not be in Moscow. People don't like Moscow. That is, he loves to live in it, but not like that.