Why the “Russian world” took up the showman of Ivan Urgant. The fame explains Tarotin Ivan Urgant. Photo: Alexander Shcherbak / TASS Ten years Urgant in the evenings went to the audience. He was adored, hated, quoted, insulted, but everyone watched the show. The treasured monogram and may have guaranteed success not only to the author’s project, but also to advertising yogurts, secular ceremonies and even the hopeless film “Christmas trees”.