The world is experiencing a vodka boom. The ancient Slavic drink is becoming increasingly fashionable from America to China. Fashion is a capricious thing, but, in essence, it is only intended to brighten up the purely utilitarian nature of the material world around us. A jacket, a skirt, trousers, a dress - fashion can change their shape, but not their essence, they still won’t become a Roman toga. The laws of aerodynamics made cars from different companies similar to each other, like twins.