The African body: between tradition and globalization
From time immemorial, the ideals of female beauty in West Africa differed from those in Europe. African canons prescribe that a woman’s body should be strong and full - this speaks both of the woman’s health and physical strength, and of her high social status. However, today, in the context of globalization, more and more African women travel abroad, watch European television, buy fashion magazines, and some of them emigrate and live permanently in the European cultural environment.