Sports competitions, according to researchers, are now watched by 80% of all male viewers and almost half of the fair sex. Their tastes differ: men prefer football, boxing, hockey, Formula 1 and other auto racing. And the ladies - figure skating, gymnastics and, oddly enough, also football. Here, of course, the great merit of David Beckham, Francesco Totti and other handsome men and showmen from the sport. The picture of audience preferences is changing.