The Federal Antimonopoly Service wants to prohibit manufacturers to praise their goods. Namely, to use the words in advertising slogans: “the most”, “only”, “best”, “absolute”, “first”, “only”, “leader”, “main” and “number one”. Now it is impossible to use them only if there is an incorrect comparison with the goods of other brands. Or-if the wording of the "most-smoem" is not justified. But the manufacturer could position their goods as the best, citing the results of surveys or contests.