First a joke. In August 2010, when the first number of paper “salt” was made, the borium of domestic politics Gleb Pavlovsky, as he knew, blessed: “If there are no naked girls in the magazine, do not print it better.” Say, socio -political publications are full. And no one will read. Despite the wise advice, the editors made the first and subsequent rooms without naked girls. And, it seems, the magazine has been read.