The popularity of Instagram among Russians decreased by 55%, Tiktok - by 79%
Since the end of February 2022, the number of publications from Russia on social networks Tiktok, Instagram, Facebook, Twitter and YouTube has decreased significantly, and in VK and Telegram it has grown, they have become leaders in popularity among Russian users. Following them are "classmates", says the project Re: Russia with reference to the study of Brand Analytics. In relative values, the popularity of Tiktok has decreased most.