Instagram began to hide the number of likes to combat the pursuit of popularity
Instagram has started hiding the number of likes on posts in Australia, Brazil, Italy, Ireland, New Zealand and Japan. As TechCrunch reports, the experiment with hiding likes is designed to stop the pursuit of them and encourage users to create more posts without comparing their page with more popular ones on the social network. “We want your followers to focus on what you share, not how many likes your posts get,” said mobile app expert Jane Manchun Wong.