Over the course of a year, the podcast audience has doubled, and in 5 years it can increase 5.5 times
The podcast market in Russia is growing, but experts cannot reach a consensus on their development potential Chairman of the IAB Russia audio advertising committee, co-founder of Unisound and Instreamatic Mikhail Ilyichev said that over the year the audience of podcasts in Russia has more than doubled, amounting to 5.1 million people; in a year, according to his forecast, it will double again, and by the end of 2024 - almost 5.5 times, Kommersant reports.