A little bit of smell and fashion
“In fact, high fashion houses now thrive only through ready-to-wear lines, franchises, that is, production licenses, and perfume series. At the beginning of the 20th century, high fashion houses began producing perfumes and cosmetics: already in 1911, Paul Poiret was the first to launch the “Rosine” perfume, Chanel followed suit in 1921, releasing her famous “Chanel No. 5”, Madame Lanvin created her “Arpeggio” in 1923, and Patou “Joy” (joy) - “the most expensive perfume in the world” - in 1930.