On the same wave with the consumer
You can prepare a surprise for your favorite customers for months, invite specialists, developers, and Christmas. And then to fail with a bang, since the consumer did not accept this, did not understand, did not wait and did not want to. It is easier to show with examples. One of the company's production companies entered the market with a seemingly successful novelty - soft milk bags. Prior to this, the company produced goods only in hard containers.