How to launch a successful fundraising campaign, fair or project, but not to cause people to feel pity? How to make people really want to help and get positive emotions from this? The greenhouse correspondent studied the direction of "emotional marketing" and talked with experts. The concept of “emotional marketing” was first described in detail in the book “22 immutable law of marketing” .

In 2016, 7 large city events were held in Penza, including two festivals “Good Penza”, 12 mitaps of greenhouses of social technology and the evening of revived maps. The greenhouse coordinators in Penza Oleg Sharipkov and Victoria Kostenko talked about the results of work for 2016 with the most active non -profit organizations of the city.

Technologies for creating sites in many still cause a mystical thrill. However, these technologies develop not only in the direction of complication and technological improvement, but also turn their eyes in the direction of a simple user who did not study at the University of Bauman . Including this way there are modern CMS, content management systems, and we will tell you about one of them called WordPress in our lesson.

In October 2015, the greenhouse of social technologies launched the Paskeka program-a system for searching, selecting and recommendations of the best web studios, creative agencies, IT companies and independent professionals who are interested in quality work with non-profit organizations. The greenhouse of social technologies launched the Paskeka program: how it was .

How to get free software (PO) Microsoft, Autodesk, Symantec? How to use Google Apps for free, expanded YouTube capabilities and GOOGLE advertising grants ? On December 27, 2016, Irina Miroshnichenko , manager of the Infodonor program and Ruslan Shekurov , the head of the International Donorsearch project, told about this at the Webinar of the Greenhouses of Social Technologies .

The greenhouse continues to talk about ways to support social entrepreneurship. In the last material, we have collected information on Russian sources of financing . In this review, we present you a selection of international scholarships that give social entrepreneurs the opportunity to gain important experience and initial financing for their projects. The scholarship is designed for two years, the laureate is issued up to 90 thousand dollars.