Video content continues to confidently crowd the text and the picture in digital space. According to Cisco forecasts , by 2021 the video will be 82 percent of the total consumer traffic in the world. It will take 5 million years to watch all the videos on the network in a month. In the rolling era of traditional television, the production of a video was a lesson for the elect, limited in every sense: geographically, financially, technically . The same concerned his consumption.

The Metafilter.com web magazine is one of the best products on the Internet that effectively copes with undesirable content, trolling, spam. This is confident in the production designer, co-founder and head of the UX Launchpad educational company John Bell .