At the end of 2017, the IFlytek Robot Dode successfully passed medical exams and received a doctor’s license. Prior to this, the human -like robot Sofia received citizenship of Saudi Arabia. And even earlier, Sofia declared the desire to destroy people and capture the world. Saudi women are humiliated and outraged: Sofia, unlike them, has the right not to wear a hijab, can move unaccompanied by a man and leave the country without the permission of the guardian.

Why should the authors of social initiatives and NGO representatives should not describe a portrait of the average user? How to correctly formulate the image and motives of your audience in order to comply with its needs? This was told about this greenhouse by the service designer, specialist of Bremen Consultants Andrei Misyurev . Often, activists believe that they know their audience, and therefore are guided by their own desires and interests.