Peter Ignatov: How to create an electronic newsletter that they will want to read
The base of the green movement of the ECA grew in two years from 12 thousand subscribers to 60 thousand. The experience of maintaining postal newsletters was shared by the specialist in internal communications in the green movement of ECA Peter Ignatov. On the Mitap of the greenhouse on January 25, 2018, the participants discussed how to conduct an electronic newsletter, why it is important to segment the audience and how to analyze the results of the newsletter.