Without CEO behind them: as a team of three people created the revolutionary model Lamborghini
When creating a new product in companies, they usually study similar successful cases, invest money in market research, hire new specialists. To create the fastest car of his time, Ferrucio Lamborgini acted differently - he gathered a team of three people, gave them a clean sheet of paper, asked to build the most powerful car and left. What came of it, tells (paid material) WSJ.