More, but smaller: the first results of Black Friday in Russia
The turnover of Black Friday in Russia in 2019 grew, the first data showed. However, this happened due to the outstripping growth of the number of orders, and the average check in some cases decreased. What happened On Monday, the first consolidated statistics of days of discounts became known. According to the Association of Internet trade companies (akit), online sales during the action increased by almost 30%, to 22.3 billion rubles from 17.4 billion rubles in 2018.