The head of Alfa Bank assessed the business results of the campaign with Morgenstern
For the first time, Alfa-Bank has seriously learned how to work with a new tool - influencers, Vladimir Verkhoshinsky, the company's chief managing director, told Kommersant. A striking example of this was the appointment of rapper Alisher Morgenstern to the position of director of the bank for youth work. “As for Morgenstern, the business results are as follows: 162,000 digital cards, the average age of new customers is 19,” says the head of Alfa Bank.