Men's bandage: How Gucci fights for the attention of the Internet
And takes lingerie to the next level With the appointment of Alessandro Michele as creative director, Gucci is experiencing another, perhaps the brightest, renaissance in many years. First of all, during his reign, the brand’s clothing became much fresher, more understandable to a wider audience and, most importantly, more popular. This was influenced by many different factors. One of the main ones is Michele’s ability to concentrate and maintain attention around his brand and his own name.