An unusual promotion format was offered to the Nivea brand by the Brazilian agency Giovanni + Draftfcb. You can literally recharge yourself from an advertisement for a cream in a magazine. As part of an advertising campaign, were placed a USB connector and an ultra-thin solar battery in Veja Rio, a popular magazine in Sao Paulo. The idea is that a potential Nivea customer doesn't have to waste a single minute of sunshine - not even to charge their phone.

Author: Ksenia Ratushnaya The recent blocking of the MDK public page and the wave of media publications surrounding this news made me think about other successful examples of promotion thanks to the ban: Pussy Riot, castrati singers, cartoons about power and, of course, Barbra Streisand . On June 27, VKontakte technical support banned almost three million members of the MDK public page. Within a couple of hours, this story was discussed by RIA Novosti, Forbes and Dozhd.