A Finnish conductor and a deaf blogger are the subjects of a new iPad ad.
Apple has released two new commercials as part of the iPad's "Your Verse" campaign. On May 25, the videos appeared on the Apple website , as well as on YouTube . The hero of the first video was the Finnish composer and conductor Esa-Pekka Salonen, who heads the London Philharmonic Orchestra. During the video, Salonen records his new piece using an iPad, and then uses the tablet computer during a rehearsal with the musicians. The second video is dedicated to blogger and traveler Cherie King.