Media: Apple will launch a new Proactive service to compete with Google Now
Apple is going to combine calendar, contacts, Siri, Passbook and maps with augmented reality in a new service codenamed Proactive, which will compete with Google Now. This is reported by 9to5Mac . Work requested Spotlight in iOS 8 Proactive will be accessible by swiping to the right from the home screen, that is, it will be where the Spotlight search engine built into the mobile OS was located before iOS 7. Using the same gesture in Android 5.0, the Google Now assistant opens.