Banks' customer focus was tested by asking them to tell a joke
employee Double Data Dmitry Zubanov wrote to online banking support services on Facebook asking him to tell him a joke. Of 44 banking organizations and services like Rocketbank, only 15 responded to him, and some only after lengthy persuasion. Only nine banks told real anecdotes or jokes, mainly related to the topic of banking, including Moscow Credit Bank, Otkritie Bank, Promsvyazbank, Rocketbank and Tinkoff Bank. Others limited themselves to demotivators or jokes from the Internet.