Google and Facebook, together with advertisers, will develop plans to combat questionable content
Previously, some brands refused to advertise on services due to the risk of being exposed to inappropriate content. Facebook, Google, Twitter and major advertising agencies have announced a joint initiative to "fast-track improvements in digital security." Agencies WPP, Publicis and Omnicom, as well as global brands such as Procter & Gamble and Unilever, will collaborate with technology companies, The Financial Times reports .