Sberbank rebranding in social networks: Photo of a new logo, everything is in the world with the prefix "Sber" and the reaction to the presentation
The updated Sber showed many services and products, but because of the presentation with Boyarsky and Bilan, the event was nicknamed “Sbercrinage”. On September 24, Sberbank held the first product conference “Sberb confir”, at which he announced a large -scale rebranding, abandoning the word “bank” in the name. Now the company is called just Sber, and ecosystem products mainly receive names with this prefix: Sberbox Musical Service, Sberbox Media Service, Sber Portal, Sberpraime Subscription.