Very often, when people are irritated by a new word, they conceptualize it in such a way that, they say, this is a completely unnecessary and unnecessary borrowing, the same can be said in human terms - in Russian, that is. In fact, in most cases it turns out that it is precisely the new meaning for which the word was introduced into the language that is annoying. Here, for example, is the fashionable word content. I have a colleague who is literally shaking at this word.