Only football The most popular sport in Russia is, of course, football. It is also the most lucrative. “In terms of absolute amounts, the most profitable sport is, of course, football,” says Petr Makarenko, CEO of Telesport Marketing.

France's ruling party suffered a defeat in regional elections. It gained about 38% of the votes and lost to the opposition bloc in 24 of the country's 26 regions. According to experts, French voters thus expressed dissatisfaction with the economic reforms of Jean-Pierre Raffarin's government. Last Sunday, the French elected the chairmen of regional councils (administrations).

LOS ANGELES - NASA on Saturday successfully launched a new experimental jet, the X-43A, which is said to travel at speeds of about 5,000 mph (8,000 km/s), three years after the first failed launch of a similar craft. This time, the active phase of the X-43A unmanned aircraft's flight lasted 11 seconds - during this time, the device accelerated to its maximum speed.

The opening of new shopping centers on Belinsky Street has increased prices in the new microdistrict located behind Belinsky Street by about 20%. "Before, Belinsky Street was a quiet street: not the outskirts, but almost a residential area, the border of the center. Now life is in full swing here. The prestige of the area has increased, and with it the prices," says Anastasia Gracheva from the CN "Vash Pravo".

In the elite housing market, according to a number of realtors, the dominance of dollar rates has ended. Market participants are confident that events will develop according to the traditional scenario: in April-May, the short-term supply of apartments for rent by city residents leaving for their dachas will increase, and at the end of summer, when out-of-town students start looking for housing, demand will sharply increase, which will raise rates to a new level.

Health and entertainment Sports sponsorship is one of the noticeable components of the sports marketing market. It should be emphasized that even in the West, the sports marketing market was formed relatively recently. According to Mikhail Dymshits, CEO of the consulting agency Dymshits and Partners, the leading role in the formation of this market was played by the Chairman of the International Olympic Committee Juan Antonio Samaranch and Nike.

Distance yourself from advertising With the formation of a more developed advertising market in Russia, the sponsorship segment has distanced itself from the concept of “advertising” and now includes greater opportunities for a company with the right choice and implementation of a strategy in this direction. The sponsorship “industry” itself is also developing – expenses on sponsorship support of sporting events make up to 10% of the marketing budget of large companies and firms.

A wife points out a $10 bill lying on the sidewalk to her economist husband. "That's silly," the economist replies. "If there really was a bill there, someone would have picked it up by now." It may not be a funny joke, but it is a very instructive one. Of course, the economist is right in the sense that if someone decided to make a living walking the streets looking for $10 bills, he would have to starve.

Siberia Airlines has announced its first major public tender for the supply of food and in-flight services. The carrier hopes to reduce its in-flight service costs by 15%, thereby saving more than $1 million a year. During 2003, Siberia Airlines performed 24,082 flights. The number of passengers was 3,397,000, which is 26.1% more than in 2002. At the same time, 58.4% of the total number of passengers were transported on domestic air routes, 41.6% on international air routes.

Before the FTA was established in 2001, sports event organizers independently solved problems related to the implementation of ticketing programs, usually granting stadiums, sports complexes, etc. the right to sell tickets for events, often paying for the rent of the venue in this way. Ticket offices opened three to four days before the event. We were the first to note that revenues from the sale of tickets and season tickets account for up to 40% of the income budget of sports organizations.

MMC Norilsk Nickel yesterday announced the purchase of 20% of the shares of the South African gold mining company Gold Fields for $1.16 billion. This is the largest investment of a Russian company abroad. Gold Fields is one of the largest gold producers in the world (according to NBL-Gold, it ranks 4th to 5th in the world) with an annual production volume of 4.3 million ounces and reserves of 280 million ounces. The company's net profit for 2003 was $325.6 million with revenue of $1.53 million.

Mikhail Khodorkovsky's article "The Crisis of Liberalism in Russia" published yesterday by Vedomosti has caused a mixed reaction among representatives of the political and business community. The disgraced oligarch's assessments and proposals have caused confusion among his former colleagues. A significant part of the article by the co-owner of YUKOS, Mikhail Khodorkovsky, who is in pretrial detention center No. 4, was devoted to a critical analysis of the activities of Russian liberals.

Two main themes The conference entitled “Sport + Business”, held at the Moscow Hotel Baltschug Kempinski on March 5, 2004, brought together representatives of a wide range of professions: managers of sports clubs, marketers from manufacturing companies, representatives of research and consulting companies, owners and managers of fitness club chains, lawyers and PR specialists.

Ereka Vetrini worked as a marketing manager for Estee Lauder for a long time. The 27-year-old employee believed that she was perfectly able to control her emotions in any difficult situations. One day, she was invited to take part in the popular US television game "The Apprentice". And suddenly it turned out that Ereka was so emotional that at the most decisive moment she completely lost control of herself. She lost the game.

The bureaucratic battle over special economic zones in Russia is far from over. Russia's First Deputy Prime Minister Alexander Zhukov has said he opposes the idea of ​​zones. "I am not a big supporter of any offshore zones," Zhukov told Reuters yesterday. Thus, a new act has begun in the dramatic performance "Minister German Gref invents economic locomotives" that has been going on for more than two years. In the previous one, Gref triumphed.