The bank supported the “losers”
The Australian bank ANZ, the country's third largest bank, decided to support athletes who won silver at the Olympics in different years. The bank's management was prompted to take this step by the opinion of sports psychologists, who claim that it is the silver medalists, as well as athletes who failed to make it into the top three, who experience extreme stress. ANZ financed a series of promotional TV films about sporting "losers".