If earlier men felt the need only for shaving and shower products, now even women are surprised to find on store shelves men's nourishing anti-wrinkle creams, a cream mask to combat excess fat deposits in the abdomen and waist especially for men. And the Aramis company (a division of Estee Lauder) even created decorative cosmetics for men.

24 Vita-Nectar (Lumene, Finland) The Finnish company Noiro has released another cosmetic line based on berry extracts (let me remind you that in the fall of 2001 a line with Finnish cloudberry extract was released). And already in winter, the Finns delight us with the 24h Vita - Nectar line with blackcurrant seed oil. Indications.

As in many other markets, the period after the 1998 default invigorated Russian cosmetics companies. After the departure of some foreigners, our manufacturers tried to occupy the vacated market space. As a result, the share of Russian firms increased from almost zero to 10%. Over the past two years, such companies as Kalina, Nevskaya Kosmetika, Nizar, Russian Cosmetics, Linda, and Novaya Zarya have filled store shelves with their products.

2002 promises increased competition in the beauty market The past year was a turning point for the Russian cosmetics market. For the first time since the crisis year of 1998, there has been relative stabilization, and many companies operating in this area are even proud of their profits and are optimistic about the future, expecting a new increase in sales volumes in 2002. At the same time, according to experts, today the Russian cosmetics market is fully prepared to accept new brands.