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Even in an advertising newsletter you can find a real diamond It’s time to open a diamond mine in the landfills of the Dutch town of Apeldoorn. Somewhere there, in garbage heaps, lie several dozen perfectly cut diamonds, indifferently thrown away by local residents. The culprit behind the “burial of diamonds” was the owner of a jewelry store, Johan de Boer. His business had recently turned 10 years old, and the jewelry dealer intended to celebrate this modest anniversary in style.