On February 24, 2022, the whole world woke up to a new reality. Small businesses in Russia have not yet recovered from Covid, but have already felt the consequences of sanctions imposed due to the "special operation".
Do entrepreneurs have a plan? Where to develop a personal brand if Instagram is officially blocked in the country? How have sanctions already affected the supply chain? And is there hope for a speedy recovery?
Novaya Gazeta spoke with entrepreneurs for whom this is their first crisis and with those who have already experienced more than one economic blow.
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